Note on data accuracy: Figures may differ slightly from the October 5 Marketing Performance Analysis PDF because the dashboard reads a more complete dataset from HubSpot each week. The year-over-year trend (cycle time has roughly doubled since 2024) holds identically in both views; absolute averages shifted because more contact records are now captured. Avg Days to Close is measured from contact creation in HubSpot to the deal close date (contact-to-money), not HubSpot's native deal-to-close field.
Monthly Leads by Channel
Top 8 channels in primary period
Monthly Deals Closed by Channel
Deal-Paid, selected date mode
Avg Contact-to-Close by Month
Days from contact creation to Deal-Paid (grouped by close month)
Ad-Hoc SliceFilter the data to answer specific questions
Channel PerformanceDeal-Paid by Close Date
Attribution methods:FORM uses form submission, OTS uses Original Traffic Source, LS uses Lead Source. These are three independent attribution lenses, so channels using different methods may legitimately overlap. The Total row counts unique contacts. Click any row to see the names behind the Deal-Paid count. Revenue is a flat $20,000 per Deal-Paid.